Whole Foods Market & Make-A-Wish Partnership

During the 2017 holiday season, the Mid-Atlantic region of Whole Foods Market partnered with the Make-A-Wish foundation. Portions of holiday meal order costs were donated to the Foundation. To advertise the partnership, I designed this postcard which was handed out at the Christmas Village in Philadelphia during one of the busiest weekends of the year.

The front promoted a classic holiday meal item, spiral spiced ham, and included information on the product. The back detailed the partnership. Throughout this design, I utilized Whole Foods’ branded typefaces and colors. I paired them with elements from a special holiday tool kit to match the season.

© 2019 Ilanna Canale |