Valentine’s Body Scrub Labels

Every holiday season at Whole Foods was always an exciting time. Team leaders and members were always coming up with new ideas for product displays and products themselves to please the customer and drive sales. Valentine’s Day was no exception. The body care team came up with exclusive Valentine’s Day body scrub scents to be sold for gifts for a customer’s special someone.

I was tasked with creating simple yet V-Day inspired labels to affix to the scrub jars that needed to include the ingredients and the PLU number, so it could be scanned at the register. I used classic colors, like pinks and purples, along with the iconic heart symbol. Playing into the homey, welcoming feel of Whole Foods, I incorporated my own illustrations and hand lettering to elevate the design.

© 2019 Ilanna Canale |