Whole Foods Market Marlton’s 20th Anniversary
In May of 2018, Whole Foods Market in Marlton, NJ celebrated being open for 20 years. For this special occasion, I was given the opportunity to design a logo/graphic that was unique to our own store. I drew my inspiration from the logos of the stores that had recently opened, which were full of art deco nods and illustrated a geometric pattern. I chose a bold, slightly rounded typeface to soften the edges of the pattern without taking away from the cleanness of it. It commands authority without overpowering the thin lines.
My design was printed on t-shirts for team members and printed on navy canvas bags that were sold in store. I also illustrated the design on a very large chalkboard that still hangs in the main entrance for all customers to see.